Whether you're in tech, fashion or social media, you're going to need to know how to build a brand. After years of building Qilo and studying other companies, we've come up with a few ideas on how brands are made.
1. Build A Message
Before investing thousands of dollars into a product, you're going to need to build a message. For Qilo, it was the idea that we are animating fashion. Before launching our fashion brand Qilo, we had a blog that reinforced this message with graphic designs and articles regarding our inspiration. It was totally free to do this and it helped us build an audience. Prior to our launch, we had a few thousand Tumblr followers. Without this following, Qilo might not have made it this far. That being said, THANK YOU TUMBLR!
Of course, business is competitive. Everyone has their own ideas that they think are unique. That's okay but don't let it blind you. There are so many people out there that have great ideas you could incorporate into your business.
One great place to find people to collaborate with is Meetup.com. If you're starting a tech company, MeetUp will connect you with people who are doing the same thing. Find other people like yourself. There's power in numbers.
3. Research A Need
Before you invest your blood, sweat and tears into a company, make sure there is a need for your company. If you want to sell Pokemon cards for a living, find out if there's a need for Pokemon cards. One way to do this is to use Google Trends. Google Trends allows you to plug in different keywords. Once you plug in a keyword, Google will show you how many times that keyword has been Googled over the years. In this case, it will show you how popular Pokemon has become over the years. If you know how popular something is becoming, you'll know if there's a need for it or not.
Check out this graph below. It details interest on the term "Pokemon" for the past 12 months.
4. Believe In Yourself
This is arguably the most important part of this article. Believe in yourself. Don't let anyone sway you from your dreams. When Qilo was first started, many people told us we wouldn't make it. Fast forward to today, we have been fortunate enough to travel to different parts of the country showcasing our brand. Believe in yourself. Believe in your brand.
Some of this may or may not make sense. Feel free to tweet us at @Qilonyc to discuss this article.