HEARTS & MINDS COLLECTION

The phrase "Hearts and Minds" became one of the defining ideas behind coalition operations during the Global War on Terror.

The goal wasn't just defeating an enemy — it was earning the trust of the local population. Whether that strategy worked is still debated today, but it shaped nearly every aspect of the conflict and became one of the defining concepts of the era.

The Hoodie:

The Hearts & Minds collection debuts all-new contemporary fit for hoodies - featuring a roomy chest, body, and sleeves, with a slightly cropped body length (shoulder seam to waistband).

This fit is similar to Fear of God Essentials hoodies.

Constructed of heavyweight 390GSM cotton brushed fleece.

DTG Print