HEARTS & MINDS COLLECTION

The phrase "Hearts and Minds" became one of the defining ideas behind coalition operations during the Global War on Terror.

The Art:

The imagery references the counter-sniper operations in Baghdad and the hunt for the sniper known as Juba— a story that became as much psychological warfare as it was a military operation. It reflects the uncertainty that defined urban combat, where every rooftop, alley, and window had the potential to become part of the battlefield.

Front of the tee is a pop-culture representation of the notorious Juba - seen through a thermal imaging screen.

Back of the tee features the design and specs of the R9X Hellfire Missile.

The Tee:

The Hearts & Minds collection debuts all-new contemporary fit for tees- featuring a roomy chest & body (non-cropped), and a thicker ribbing around the neck line.

This fit is similar to Fear of God Essentials tees.

Constructed of heavyweight 230GSM brushed cotton.

DTG Print

Gym Cut Mod:

We are now offering a gym-cut sleeveless mod to the tee for an extra $5.
These have raw-cut armholes that are performed in-house.
Because these are modified to order, Gym Cut mods final sale except for defect or error.