HEARTS & MINDS COLLECTION

The phrase "Hearts and Minds" became one of the defining ideas behind coalition operations during the Global War on Terror.

The Art:

The imagery references the counter-sniper operations in Baghdad and the hunt for the sniper known as Juba — a story that became as much psychological warfare as it was a military operation. It reflects the uncertainty that defined urban combat, where every rooftop, alley, and window had the potential to become part of the battlefield.

Front of the hoodie is a pop-culture representation of the notorious Juba - seen through a thermal imaging screen.

Back of the hoodie features the design and specs of the R9X Hellfire Missile.

The Hoodie:

The Hearts & Minds collection debuts all-new contemporary fit for hoodies - featuring a roomy chest, body, and sleeves, with a slightly cropped body length (shoulder seam to waistband).

This fit is similar to Fear of God Essentials hoodies.

Constructed of heavyweight 390GSM cotton brushed fleece.

DTG Print