HEARTS & MINDS COLLECTION

The phrase "Hearts and Minds" became one of the defining ideas behind coalition operations during the Global War on Terror.

The goal wasn't just defeating an enemy — it was earning the trust of the local population. Whether that strategy worked is still debated today, but it shaped nearly every aspect of the conflict and became one of the defining concepts of the era.

The Tee:

The Hearts & Minds collection debuts all-new contemporary fit for tees- featuring a roomy chest & body (non-cropped), and a thicker ribbing around the neck line.

This fit is similar to Fear of God Essentials tees.

Constructed of heavyweight 230GSM brushed cotton.

DTG Print

Gym Cut Mod:

We are now offering a gym-cut sleeveless mod to the tee for an extra $5.
These have raw-cut armholes that are performed in-house.
Because these are modified to order, Gym Cut mods final sale except for defect or error.